THE HERO TO ZERO PROJECT AND THE SUSTAINABILITY DAYS SÜDTIROL ALTO ADIGE
The second day of the Sustainability Days Südtirol Alto Adige focused on raising awareness about nature. It was on this day that the “HERO TO ZERO” project was showcased. The project was developed for the BMW HERO Südtirol Dolomites mountain bike event held on 18 June 2022. A spearhead initiative championed by the Organising Committee, the project aimed to create events, tasks, and activities in line with the UN’s Sustainable Development Goals (SDGs) to reach net-zero emissions by reducing and offsetting CO2 emissions. The 2022 HERO Dolomites produced 91,000 kg of CO2 which will be offset by planting new trees. Thanks to this project, the BMW HERO Südtirol Dolomites has become the first race in the mountain biking world to have published a sustainability report.