Client: CLIMBING TECHNOLOGY
Date: June 2 – 3, 2024
An international award for a vertical revolution The ISPO Award 2024 win for MORFO BG—the revolutionary carabiner developed by CLIMBING TECHNOLOGY—became an opportunity to showcase a “Forged in the Alps” product on a global stage. LDL COMeta supported the brand through an integrated strategy combining PR, media relations, social communication, newsletters, and internal engagement, turning a technical accolade into a compelling story of innovation.
In parallel, we managed the organization of the international meeting between the CLIMBING TECHNOLOGY and SKYLOTEC teams for the presentation of the SS25 collection, overseeing event communication, materials, and overall coordination. To celebrate the success of MORFO BG during the company kick-off, we also designed a premium special box inspired by the luxury jewelry world, transforming the product into a symbol of research, precision, and corporate pride. A project that seamlessly merged innovation, communication, and brand experience into a single narrative.
PRODUCT
SS25 Product Presentation
TYPE OF MEDIA
WHERE
Munich – Germany
TARGET
B2B
COUNTRIES INVOLVED
China, Czech Republic, Germany, Austria, Italy, Japan, Poland, Romania, Slovenia, South Korea, Spain, Switzerland, Sweden, Great Britain, Ukraine, USA
PARTNER
1 German PR Agency
FOLLOW UP
Internal branding: creating the special box transformed a technical award into a symbolic object capable of fostering a strong sense of belonging.
NUMBERS
Approx. 45 managers, directors, and sales reps from CT and Skylotec, as well as international distributors.