Communicating the innovation Award

Client: CLIMBING TECHNOLOGY
Date: June 2 – 3, 2024

An international award for a vertical revolution The ISPO Award 2024 win for MORFO BG—the revolutionary carabiner developed by CLIMBING TECHNOLOGY—became an opportunity to showcase a “Forged in the Alps” product on a global stage. LDL COMeta supported the brand through an integrated strategy combining PR, media relations, social communication, newsletters, and internal engagement, turning a technical accolade into a compelling story of innovation.

In parallel, we managed the organization of the international meeting between the CLIMBING TECHNOLOGY and SKYLOTEC teams for the presentation of the SS25 collection, overseeing event communication, materials, and overall coordination. To celebrate the success of MORFO BG during the company kick-off, we also designed a premium special box inspired by the luxury jewelry world, transforming the product into a symbol of research, precision, and corporate pride. A project that seamlessly merged innovation, communication, and brand experience into a single narrative.

PRODUCT

SS25 Product Presentation

DISCIPLINE

TYPE OF MEDIA

WHERE

Munich – Germany

TARGET

B2B

COUNTRIES INVOLVED

China, Czech Republic, Germany, Austria, Italy, Japan, Poland, Romania, Slovenia, South Korea, Spain, Switzerland, Sweden, Great Britain, Ukraine, USA

PARTNER

1 German PR Agency

FOLLOW UP

Internal branding: creating the special box transformed a technical award into a symbolic object capable of fostering a strong sense of belonging.

NUMBERS

Approx. 45 managers, directors, and sales reps from CT and Skylotec, as well as international distributors.

Photogallery

CONDIVIDI QUESTO PROGETTO