The event was attended by journalists from the world of design and architecture, cycling, and economics. The program included an initial presentation of the company, followed by a guided tour of the production and office buildings. The architectural aspects and the project were explained by Architect Acerbis, while the production area tour was led by Paola Santini, Monica Santini, and Fergus. Afterward, following a light lunch, interviews were conducted with Paola, Monica, and Architect Acerbis.