Client: Climbing Technology member of SKYLOTEC
Kick Off: 13th – 14th May 2025
ORBD fair: 25th – 26th May 2025
The transition from CLIMBING TECHNOLOGY to SKYLOTEC OUTDOOR represented a major strategic evolution: uniting the heritage and expertise of the Italian brand with the international strength of SKYLOTEC under a single identity dedicated to the vertical world. LDL COMeta worked alongside CLIMBING TECHNOLOGY and the parent company SKYLOTEC to manage the transition process, supporting messaging definition and alignment across all involved channels.
We developed dedicated guidelines for the new positioning, creating supporting tools such as Q&As and informative materials for partners, distributors, and industry professionals to ensure consistent communication throughout the change. For the corporate Kick Off with management, the sales force, and distributors, we supported the presentation of the new brand journey and the 2026 product line. Concurrently, for the B2B ORBD event, we managed communication with specialized media—from drafting the press release and inviting journalists to distributing materials in support of the sales network.
A brand transition project that turned an organizational change into a growth opportunity, strengthening SKYLOTEC OUTDOOR’s international positioning.
PRODUCT
brand transition e change management
DISCIPLINE
TYPE OF EVENT
WHERE
KICK OFF: Cisano Bergamasco – Italy
ORBD FAIR: Riva del Garda – Italy
TARGET
B2B
COUNTRIES INCLUDED
Kick Off: China, Czech Republic, Germany, Austria, Italy, Japan, Poland, Romania, Slovenia, South Korea, Spain, Switzerland, Sweden, Great Britain, Ukraine, USA
ORBD Fair: Italy
PEOPLE INCLUDED
FOLLOW UP
Guiding a brand change means much more than updating a logo. It means managing expectations, aligning teams, preparing the sales network, and building a cohesive narrative that turns change into a growth opportunity.
NUMBERS
• 1 international brand transition managed
• 2 brands involved (Climbing Technology → SKYLOTEC OUTDOOR)
• 2026 launch of the new product range supported
• 1 corporate Kick Off event
• 1 B2B ORBD event supported
