For ROCK EXPERIENCE, we managed the brand’s social media communication with a strategic approach rooted in a deep understanding of the outdoor, mountaineering, and climbing worlds. In addition to channel management and handling relationships with athletes and partners, we supported the brand in planning product photo shoots, defining creative briefs and targeted guidelines regarding settings, use cases, and content destinations (advertising, editorial, and social). From selecting the products to highlight and building seasonal assets, to planning posts, digital POS, and Reels, we transformed photo production into a true communication platform. This work integrates technical expertise, target audience knowledge, and editorial sensitivity to create content that aligns with the ROCK EXPERIENCE identity and speaks directly to the outdoor community.