From 2018 to 2025, we supported Prowinter in its growth from a B2B event dedicated to skiing into a leading platform for the ski business and, more recently, the outdoor sector. This journey was built on an in-depth understanding of the market, its key players and the pivotal moments of the season: retailers, rental operators, apparel and sporting goods companies, sales networks and mountain professionals.

In Italy and across the DACH markets – Germany, Austria and Switzerland – from October to February, we developed an ongoing media plan across the leading snow, skiing, outdoor and winter sports publications. We built a consistent presence designed to support each edition and strengthen its positioning through print advertising and digital banners, advertorials, newsletters and social media content developed in collaboration with publishers.

It was not just about promoting the trade fair, but about understanding the sector and speaking the same language as those who work in it: from new materials to retail trends, from snow testing to the market topics explored by Prowinter Lab.

The continuity of the collaboration strengthened direct relationships with publishers and journalists over time, turning media planning into a powerful tool for building reputation and authority.

The result is a journey that has contributed to Prowinter’s transformation into the trade fair it is today, bringing together more than 170 exhibitors, 300 brands and over 4,000 industry professionals.