An event dedicated to GARMIN and its range of GPS devices for outdoor activities, designed to test the brand’s satellite technology while enjoying a genuine outdoor experience. We accompanied a selected group of lifestyle and general-interest journalists to a real outdoor camp, where they took part in activities such as trekking and trail running in a stunning alpine setting. To make the experience even more authentic, participants spent the night in tents, embracing the wilder side of mountain life. Together with renowned mountaineer Simone Moro, we organized this media event to strengthen relationships with leading fashion and lifestyle journalists, showcasing how cutting-edge technology can seamlessly combine performance and style, enhancing everyday life beyond the world of professional sports.