A two-wheeled celebration

The Italian Bike Festival today represents an important international trade show for the sector. So much so that for its fifth edition (September 9-11, 2022), it was necessary to move to a new location: the Misano World Circuit. 42,000 visitors, more than 500 exhibitors from all over Europe, numerous entertainment shows, two granfondos, and the opportunity – for everyone – to test bikes on the Circuit’s track. It was not only a sporting event but also a social one, which is why it gained traction across every communication channel, both industry-specific and general. The agency coordinated the entire communication before, during, and after the event, also tailoring the approach according to different media (web, press, and TV), with dedicated slots, one-on-one interviews, or scheduled tours. Over 400 media outlets were serviced.