Managing two brands under the same ownership, each with its own identity and market positioning, requires a strategy that enhances their unique strengths while maximizing shared resources. For this European project, we developed and coordinated an integrated online and offline media plan, optimizing a shared budget while creating dedicated strategies for both Selle Italia and Selle San Marco.

The project involved specialized cycling media outlets and editorial partners across six European countries, avoiding overlap in media planning while ensuring a consistent and effective brand presence. From presenting the media plan to the client and negotiating advertising placements, to coordinating content production and meeting editorial deadlines, we managed every stage of the project with a collaborative and highly organized approach, turning operational complexity into an efficient, measurable, and seamlessly executed campaign.