For DYNAFIT, we transformed participation in the LIMONEXTREME into a communication project capable of fostering engagement and identification within the trail running community. The goal was to go beyond simple event promotion by telling the human and athletic journey that accompanies every athlete toward their challenge. 

Through a recruitment campaign, we selected six ambassadors—including amateurs, journalists, and bloggers—who were asked to share their preparation, motivations, and personal goals ahead of the race on social media and other channels. Our agency managed the editorial strategy, ambassador coordination, photo and video content production, and communication planning across DYNAFIT and LIMONEXTREME channels. 

Thanks to the involvement of DYNAFIT athletes as mentors and a storytelling approach built on emotions and individual challenges, we turned six participants into authentic brand storytellers, creating a stronger connection between the product, the event, and the community.