SANTINI x POLARTEC – MAGIC JACKET PRESENTATION TO UK MEDIA

On October 23, 2024, Santini and Polartec hosted a press event in Bath to introduce the new Magic rain jacket, featuring the revolutionary Polartec® Power Shield™ RPM fabric, made from 100% recycled polyester and completely PFAS-free.

The event was designed to engage leading UK cycling journalists, who attended an exclusive product presentation followed by a ride through the hills surrounding Bath, giving them the opportunity to test the jacket in real-world riding conditions.

The day concluded with an informal pizza dinner and networking session at Odd Down Sports Ground, providing further opportunities for discussion and relationship building.