Santini x Polartec Press Trip

Client: Santini
Date:May 31 – June 2, 2024

In collaboration with Polartec, Santini organized a press trip from May 31st to June 2nd, 2024, in Bormio to host an exclusive preview of the new Magic rain jacket, combining innovation, protection, and sustainability. Eight international journalists joined us as guests, taking part in an intensive program featuring group rides, presentations, and interactive sessions.

The journalists had the opportunity to test the Santini x Polartec Magic jacket in real-world conditions, wrapping up the experience by participating in La Stelvio Santini, the iconic cycling event finishing at the Stelvio Pass

PRODUCT

MAGIC JACKET

DISCIPLINE

TYPE OF MEDIA

WHERE

Bormio – Italy

TARGET

B2B

COUNTRIES INVOLVED

Italy, Netherlands, Denmark, Germany, Spain

PARTNER

Polartec

PEOPLE INCLUDED

  • Staff: 2
  • Journalists: 8

FOLLOW UP

  • best clippings
  • social visibility

Photogallery

Press Review

CONDIVIDI QUESTO PROGETTO