Client: Santini
Date:May 31 – June 2, 2024
In collaboration with Polartec, Santini organized a press trip from May 31st to June 2nd, 2024, in Bormio to host an exclusive preview of the new Magic rain jacket, combining innovation, protection, and sustainability. Eight international journalists joined us as guests, taking part in an intensive program featuring group rides, presentations, and interactive sessions.
The journalists had the opportunity to test the Santini x Polartec Magic jacket in real-world conditions, wrapping up the experience by participating in La Stelvio Santini, the iconic cycling event finishing at the Stelvio Pass
PRODUCT
MAGIC JACKET
TYPE OF MEDIA
WHERE
Bormio – Italy
TARGET
B2B
COUNTRIES INVOLVED
Italy, Netherlands, Denmark, Germany, Spain
PARTNER
Polartec
PEOPLE INCLUDED
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