Client: GARMIN
Date: 20 November 2019
A day dedicated to the outdoors and to the importance of safety in every outdoor sporting adventure. This was the setting for the launch of the new GARMIN inReach to a selected group of journalists from Italy’s specialist press, joined by a special guest: renowned mountaineer Simone Moro.
Along the trails near his home, Moro explained how GARMIN’s satellite technology ensures reliable tracking and communication even in the most remote and challenging environments on Earth, conditions he has often encountered during his expeditions to some of the world’s highest peaks.
More than a traditional product presentation, the event was designed as a hands-on experience. Participants had the opportunity to test the GARMIN device firsthand in an area without GSM coverage, gaining a clear understanding of its practical value and how it can quite literally save lives in emergency situations, even in locations closer to home than one might imagine.
PROJECT
INREACH EXPERIENCE WITH SIMONE MORO
PRODUCT
GARMIN INREACH
DISCIPLINE
TYPE OF EVENT
WHERE
Ponteranica (BG), Italy
TARGET
B2C
COUNTRIES INCLUDED
Italy
PEOPLE INCLUDED
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