We developed and managed an integrated social communication ecosystem for SELLE ITALIA, coordinating content across the brand, its professional teams, and an international network of ambassadors. The objective was to build an always-on editorial platform capable of turning individual assets into a consistent and recognisable brand narrative. Through a combination of strategic planning and day-to-day content management, we aligned every voice within the ecosystem, ensuring message consistency while maximising visibility and engagement across channels.

Our deep understanding of the cycling world allowed us to become a trusted partner for both the brand and its ambassadors, speaking the same language as the community and translating technical expertise into authentic, long-term relationships.