Store opening - Reggio Emilia (Italy)

Client: MERIDA
Date: 2025

Opening of the first Merida mono-brand store in Italy, a significant milestone for both the brand and the local area. The official brand ambassadors, numerous citizens and cycling enthusiasts from Reggio Emilia, and the entire Merida Italy staff attended the event, creating an atmosphere of enthusiasm and shared celebration.

DISCIPLINE

  • Cyclism

TYPE OF EVENT

WHERE

Reggio Emilia – Italy

TARGET

B2B/B2C

COUNTRIES INCLUDED

Italy

PEOPLE INCLUDED

Staff: 10
Journalists: 3
Guest: 4 (Alessandro Vanotti, Eva Lechner, Bruno Zanchi and Diego Arias)

Photogallery

Press Review

CONDIVIDI QUESTO PROGETTO