To support the new growth phase of FANTIC BIKES, we developed a media relations programme built around two strategic events: the Bike Festival in Riva del Garda and IBF in Misano. Two events aimed at the international press, designed to introduce the new e-MTB platforms while also showcasing the brand’s new identity, industrial vision and technological evolution.

We managed the entire project, from the development of the media kit and drafting of press releases to the creation and distribution of invitations, followed by direct engagement with journalists and ongoing coordination with the client. We also developed the meeting schedule and coordinated presentations attended by the CEO and BU Manager, combining corporate content, strategic insights and technical deep dives.

In Riva del Garda, SIERRA and RIDGE were presented: the new e-MTB platforms developed for All Mountain and Trail riding. In Misano, the range evolved with RHAPSODY, the new full-carbon e-Enduro bike featuring an 800 Wh battery. Its engineering solutions bring FANTIC’s high-performance expertise into the world of cycling.

To maximise media coverage, we also organised 1-to-1 meetings for journalists unable to attend the two events, managed product launches under embargo, and collected articles, interviews and video clips in dedicated reports. The work then continued through editorial follow-ups and, above all, dedicated media testing and product trials.

A continuous journey where corporate communication, product and media relations work together to build visibility and credibility for a new phase of the brand.