KASK brought its Italian expertise to the heart of the America’s Cup by becoming the official technical partner of the Land Rover BAR team in its campaign for the world’s most prestigious international sailing competition.

Our agency supported the brand in maximizing the value of this partnership by developing an integrated communication strategy combining media relations, social media management, and dedicated B2B and consumer newsletters for dealers and the sales network.

This was a complex international project that required strict compliance with the communication guidelines of all four stakeholders: KASK, Land Rover BAR, Land Rover, and the America’s Cup. We coordinated content, timelines, and approval processes, transforming a technical partnership into compelling storytelling that highlighted innovation, performance, and Italian craftsmanship. The project strengthened KASK’s brand positioning in key strategic markets and laid the foundations for a long-term partnership.