End-to-end management, including influencer scouting, negotiation, briefing, coordination, and follow-up.

We developed an influencer marketing campaign to communicate the Compex brand through different languages, communities, and content formats. The project involved content creators from a variety of fields—including lifestyle, fitness, beauty, sports, and travel—selected according to their alignment with the company’s values, the quality of their communities, and their ability to create authentic content.

From identifying the most suitable profiles to defining contractual agreements, coordinating collaborations, and monitoring content publication, we managed every stage of the campaign with both a strategic and operational approach.

This project demonstrated that an effective influencer strategy is not about reaching more people, but about engaging the right audience through credible creators, consistent messaging, and content that delivers genuine value to the brand.