As part of Climbing Technology’s social media management, we oversaw the talent management of the brand’s Ambassadors, Athletes, and Partners. This work was made possible by our in-depth expertise in climbing, mountaineering, and outdoor sports—developed through hands-on experience—which enabled us to engage with athletes, partners, and organizations such as Mountain Guide associations on equal terms. Understanding their needs allowed us to develop highly technical and targeted content briefs.

We also managed influencer marketing projects, analyzing profiles to identify creators with the strongest brand fit based on audience quality, engagement rate, and alignment with the brand’s values across different outdoor disciplines. In collaboration with the Marketing Manager, we coordinated product shipments for photo and video shoots and social media collaborations designed to reach Climbing Technology’s diverse audiences, from beginners to experienced climbers.

In addition, we developed co-marketing initiatives with retailers, outdoor organizations (including adventure parks), and specialist magazines by providing products and branded communication materials for partnerships across social media and digital channels.

This project required a genuine understanding of the mountain environment, climbing culture, and the people who live it every day—allowing us to speak the same language as athletes, partners, and the outdoor community.