For four years, we transformed COMPEX’s social media channels into a go-to resource for athletes seeking technical knowledge and practical solutions. Our goal was not simply to promote a product, but to foster a genuine understanding of electrical muscle stimulation by showcasing its benefits for training, recovery, injury prevention, and travel.

We developed an editorial plan tailored to the Italian market, combining educational content, practical tips, scientific insights, athlete testimonials, real-life applications, and product-focused features. This communication strategy was designed to build trust, encourage meaningful engagement with the community, and strengthen brand awareness among sports enthusiasts.

For us, social media is not just a publishing platform—it is an integral part of the overall communication strategy. Every piece of content was planned in close coordination with PR activities, aligning timing, messaging, and product launches to maximize visibility, credibility, and overall impact across all communication channels.