Client: SELLE ITALIA
Date: 2020 – Present
Since 2020, we have managed SELLE ITALIA’s social media communication, coordinating content across the brand, professional teams, and its network of ambassadors within a consistent editorial ecosystem aligned with the company’s marketing objectives and the key events of the cycling calendar, including races, trade shows, and international events.
Our work includes developing the editorial plan, curating content, writing copy, managing the community, moderating conversations, responding to messages, and handling crisis communication. This daily commitment is made possible by our deep knowledge of cycling—both road and off-road—supported by first-hand experience within the sport.
PROJECT
When the Agency Truly Knows Cycling
DISCIPLINE
TYPE OF EVENT
WHERE
International
TARGET
B2C
COUNTRIES INVOLVED
Worldwide
PARTNER
/
PEOPLE INVOLVED
FOLLOW UP
Speaking the same language as cycling enthusiasts—including technical terminology—has enabled the agency to become a trusted partner, capable of truly understanding the community’s needs and turning that understanding into a strong, long-term collaboration.
NUMBERS
