On the occasion of the Italian Travel Workshop in London, a workshop dedicated to the promotion of Italian tourism in Great Britain, five companies from the Marche region met international buyers and tour operators during a day of B2B meetings. The initiative is part of the regional internationalisation strategy supported by ATIM – the Agency for Tourism and Internationalisation of the Marche Region – and confirms the growing interest of the UK market in authentic Italian destinations not affected by mass tourism. The region confirms itself as a destination capable of attracting high-quality tourism, attentive to the storytelling of the territory and its discovery.

@ATIM