During the Kick Off held at the company, the brand change planned for the following year was announced in the presence of management, sales representatives and distributors. A tour of the production facilities was conducted and the new 2026 products were presented. At the ORBD B2B trade fair, the brand change was announced and the new products were presented to the B2B media, with the opportunity to talk directly to company representatives. At LDL, we were responsible for producing the B2B press release, inviting journalists to the trade fair and sending out a newsletter with materials to support the sales campaign to the brand’s distributors.