At BIT 2026, the Marche Region reaffirmed the strength of its tourism sector, achieving record-breaking results and steady growth in international arrivals. ATIM further enhanced the region’s visibility and promotional strategy, with a strong focus on culture, food and wine, historic villages, and strategic partnerships looking ahead to 2026. During the Milan event, special attention was devoted to the recent discovery of the Basilica of Vitruvius in Fano, the promotion of local territories, and the enhancement of historic villages, key elements of a distinctive and authentic tourism offer.

@ATIM