A Press Day designed to present the products of the brands represented in Italy by the B-Factory agency to the generalist and specialised B2B and B2C media. The collections of the different brands were exhibited in different areas of the Burton Store Milan, which best encapsulates the soul of B-Factory and was able to welcome the different facets of the outdoor world: from trail running with NNormal and Naak, to off-road cycling with Endura and finally the snow world with Zag for skis and Burton for snowboards.