At the X-Bionic Lake Garda 42 with the Twyce Line

Client: X-BIONIC
Date: 13 – 14 April 2024

The event was organised to present the novelties of the TWYCE line to the press on the occasion of the X-BIONIC Lake Garda 42, of which the company is title sponsor. After a presentation of the line with the product manager, the journalists involved took part in the X-BIONIC Shake Out Run, where they were able to test first-hand the performance features of the new garments together with ambassadors Michele Sarzilla and Alessia Mancini.

PROJECT

Press event at the Lake Garda 42

DISCIPLINE

TYPE OF EVENT

WHERE

Riva del Garda – Italy

TARGET

B2B

COUNTRIES INVOLVED

Italy

PARTNER

/

PEOPLE INVOLVED

  • Staff: 1
  • Journalists: 3
  • Guests: 2

FOLLOW UP

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