Client: X-BIONIC
Date: 13 – 14 April 2024
The event was organised to present the novelties of the TWYCE line to the press on the occasion of the X-BIONIC Lake Garda 42, of which the company is title sponsor. After a presentation of the line with the product manager, the journalists involved took part in the X-BIONIC Shake Out Run, where they were able to test first-hand the performance features of the new garments together with ambassadors Michele Sarzilla and Alessia Mancini.
PROJECT
Press event at the Lake Garda 42
DISCIPLINE
TYPE OF EVENT
WHERE
Riva del Garda – Italy
TARGET
B2B
COUNTRIES INVOLVED
Italy
PARTNER
/
PEOPLE INVOLVED
FOLLOW UP
Best clipping
COMeta PRess srl
Via Quinto Alpini 4
24124, Bergamo – Italy
P.IVA 02891050169
Via Quinto Alpini 4
24124, Bergamo – Italy