X-BIONIC, the Swiss brand renowned for its technical sportswear has officially entered the footwear sector with TerraSkin, a trail running shoe.As press office, we selected two groups of journalists for two product presentation activities. The first group was involved in the international unveiling, an exclusive online preview presentation. The second group participated in a visit to the R&D centre in Montebelluna on the day of the official product launch. All journalists involved later received the shoes for testing.