On the occasion of each edition of the BMW HERO Südtirol Dolomites mountain bike marathon, the HERO Series Times magazine is distributed, providing a comprehensive account of the event. Inside, readers can find in-depth coverage of everything related to the HERO world, starting with the presentation of the race courses and including its history, projects, and initiatives such as important sustainability efforts. Additionally, the magazine features the most exciting stories from participants and interviews with athletes.In the 2024 edition, which is digital and multimedia, content also includes coverage of the 2024 HERO Series, comprising the Black Forest ULTRA Marathon in Germany, the IRON BIKE in Switzerland, and the HERO Abu Dhabi Hudayryiat Island, an XCO race and the latest addition to the organization.As an agency, we handle the editorial side, aiming to offer a precise storytelling of the world’s toughest mountain bike marathon and to create interesting and engaging content.