On April 4, 2024, Campagnolo introduced its first power meter, the HPPM. Prior to the presentation, we organized and managed five product tests in five different countries: Italy, Great Britain, Spain, France, and Germany. In each country, we selected a prominent journalistic publication with which we meticulously organized the test, offering an exclusive worldwide preview of a road bicycle fully equipped with Campagnolo components: the Super Record Wireless transmission, Bora Ultra WTO carbon wheels, and the new power meter. In addition to managing and monitoring this initiative, we drafted the press release for the HPPM product and organized various promotional activities to ensure its success.