Client: AIROH
Date: 17 June 2025
On the occasion of Pitti Immagine Uomo, the leading trade fair for men’s fashion, AIROH presented, in collaboration with Aeronautica Militare — partner of the project — three new liveries of the J 110 modular helmet.
Developed together with three units of the Italian Air Force, one of the designs was created to celebrate the 65th anniversary of the Frecce Tricolori.
During the fair, LDL coordinated press interviews for Angela Locatelli and Tony Cairoli.
PROJECT
AIROH for Aeronautica Militare
PRODUCT
AIROH J 110 Aeronautica Militare_20 Gruppo / AIROH J 110 Aeronautica Militare_154 Gruppo / AIROH J 110 Aeronautica Militare_Frecce Tricolori
DISCIPLINE
TYPE OF EVENT
WHERE
Pitti Immagine Uomo – Fortezza da Basso – Firenze, Italy
TARGET
B2B / B2C
COUNTRIES INCLUDED
Italy
PARTNER
Aeronautica Militare
Parade press office
PEOPLE INCLUDED
FOLLOW UP
Best clipping
