The HERO SÜDTIROL DOLOMITES is the toughest and most spectacular mountain bike marathon in the world. We have managed its press office activities since the inaugural edition in 2010, and since 2014 we have been responsible for producing the B2C newsletters that the Organizing Committee sends to its international database to inform athletes—both former participants and potential entrants—about organizational updates and much more.

Also available in English and German, the newsletters cover a wide range of topics, from registration openings and special offers to practical information on how to reach the event and collect race bibs on race day. They also feature insights on the Elite athletes taking part, side events, supported projects, and much more.

Dedicated space is also reserved for sponsor and partner companies, from which we request materials to ensure they receive appropriate visibility. The newsletter content is engaging and appealing, addressing recipients in a personal way, as it is aimed at a community that, over the years, has become both loyal and attached to a direct, informative and comprehensive communication channel.