When CAMPAGNOLO entrusted us with the international media relations and media buying strategy for the launch of the new BORA wheels, we were given a demanding challenge: plan and execute a global campaign within just one month. We developed an integrated communication strategy, combining PR with a targeted advertising plan across leading cycling media. From identifying and negotiating with key publishing partners in each market to managing contracts, deadlines, media assets and creative adaptations, we coordinated every stage of the campaign across B2B and B2C magazines, digital publications, newsletters and editorial social channels. We also organized product test programs to reinforce credibility and generate authentic editorial coverage. Our added value went beyond flawless execution under tight deadlines: we acted as a single point of coordination, ensuring consistency, efficiency and a unified brand voice across every market, turning a complex international launch into a seamless communication success.