Prowinter 2025 Press Trip

Client: Prowinter
Date: 12th – 14th January 2025

On the occasion of Prowinter, Fiera Bolzano offered a select group of journalists the opportunity to experience the event in its entirety.
As guests of the exhibition, the journalists were accommodated in hotels selected by the Carezza Tourist Board. The experience also included dinner at a traditional local restaurant and skipasses to take part in the Prowinter Test Days, powered by ITASnow and Pool Sci Italia.

PROJECT

Prowinter 2025 Press Trip

DISCIPLINE

  • Ski

WHERE

Bolzano – Carezza (Italy)

TARGET

B2B / B2C

PARTNER

  • APT Carezza
  • Pool Sci Italia

COUNTRIES INCLUDED

Italy, Germany

PEOPLE INCLUDED

  • Staff: 2
  • Journalists and influencers: 18

FOLLOW UP

  • Best clipping
  • Social visibility

NUMERI

  • 235 Clippings
  • 64.074.563 Contacts
  • 469.022 € Adv equivalent

Photogallery

Press review

CONDIVIDI QUESTO PROGETTO