On the occasion of EICMA 2024, we organized three press events that strengthened AIROH’s presence on the international stage. These events offered the media the opportunity to delve into the brand’s innovations, meet the star riders from the world of racing, and learn about the company’s future plans.

On Tuesday, November 5, we held a press conference to introduce the GP 800 and the GP 800 FIM Racing #1, attended by riders David Alonso, Danilo Petrucci, and Andrea Locatelli. Fabio Muner, Marketing & Digital Director of the International Motorcycling Federation, also participated, sharing insights about the partnership with AIROH during the FIM Intercontinental Games.

On Wednesday, November 6, a press conference was held to unveil the new AWC4 and AWC2 systems in the presence of Danilo Petrucci. These new technological solutions are designed to enhance communication between motorcyclists, reaffirming the brand’s commitment to promoting safety. Later that afternoon, AIROH presented its U.S. distribution agreement, set to begin in early 2025, to a select group of media. Supporting this overseas expansion is James ‘Bubba’ Stewart, who attended the event via a live stream from Florida.