Client: CAMPAGNOLO
Date: 2025
The launch of the new SUPER RECORD 13 was not just a product debut, but the beginning of a storytelling journey designed to communicate CAMPAGNOLO’s vision for the future. We transformed The Journal into a strategic editorial hub, developing a content plan that gave voice to BICYCLE MANUFACTURERS, representing industrial innovation, and BESPOKE FRAMEBUILDERS, celebrating the highest expression of craftsmanship and personalization. We managed the entire editorial process: from interviews and partner relations to content creation, SEO-oriented copywriting and localization into five languages. Each story was then amplified through social media and newsletters, extending its reach across the global cycling community. For us, content is not just about sharing news—it is about turning innovation into meaningful stories that build authority, inspire audiences and create long-term brand relationships.
PROJECT
Turning Innovation into a Brand Story
DISCIPLINE
TYPE OF EVENT
WHERE
ONLINE
TARGET
B2B / B2C
COUNTRIES INVOLVED
GLOBAL
PARTNER
PREMIUM PARTNERS such as Pinarello, Passoni, Bianchi, Colnago, BMC, Pegoretti, De Rosa, Cinelli, Barco, Cipollini, Condor, Parapera.
PEOPLE INVOLVED
FOLLOW UP
An international editorial ecosystem built to create a continuous stream of high-value stories, combining hero content and partner-driven narratives into a consistent storytelling journey amplified across social media and newsletters.
