THE STRENGTH OF TWO DISTINCT IDENTITIES: FANTIC EBIKES AND BOTTECCHIA AT THE HEART OF FANTIC’S NEW INTERNATIONAL CYCLING STRATEGY

Integrated management, new strategic partnership projects, a renewed product vision and continued international expansion: Fantic Motor and its Cycling Business Unit, owner of Bottecchia, are entering a new phase of growth focused on innovation, specialization, and a refreshed brand identity. The roadmap also includes leveraging Bottecchia’s 100th anniversary in 2026, alongside a strategic review of the Graziella brand and its potential positioning within the leisure bike segment.

@FANTIC

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