NEW SLR RANGE LAUNCH – MARATONA DLES DOLOMITES 2025

Client: SELLE ITALIA
Date: 4th-5th July 2025

The new SLR range was presented to journalists accredited at the Maratona dles Dolomites 2025.
Two dedicated press sessions were held:
– one on Friday at 6:00 PM
– one on Saturday at 12:00 PM

During these sessions, journalists had the opportunity to discover the features of the new range and engage directly with Selle Italia’s Product Manager and Marketing Manager.

Each journalist also received a sample of the new saddle.

PROJECT

NEW SLR RANGE LAUNCH – MARATONA DLES DOLOMITES 2025

PRODUCT

NEW SLR SADDLES RANGE

DISCIPLINE

TYPE OF EVENT

WHERE

Hotel Melodia del Bosco – Badia

TARGET

B2C

COUNTRIES INVOLVED

Italy, Germany, UK, Denmark, Belgium, Netherlands

PARTNER

/

PEOPLE INVOLVED

  • Staff: 1
  • Journalists: 14
  • Ambassador: 4

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