Ahead of MIDO 2026, we leveraged JULBO’s presence at the exhibition to develop a lead generation campaign targeting Italian opticians, with the goal of creating new opportunities for contact and commercial relationships.

The project was built around a Facebook and Instagram campaign structured in two distinct yet complementary phases. In December, the activity focused on generating qualified leads, reaching professionals interested in the brand and its product range. In January, the second phase converted these contacts into a concrete call to action, inviting opticians to schedule a meeting directly at the booth during MIDO.

This experience demonstrates how an integrated digital strategy can effectively strengthen and enhance a brand’s physical presence at an event.