LDL managed the press releases, invitations to collateral events, and the press conference for the stage presentation. The collateral events for the stage were organized in the 100 days leading up to the event:

• 100 Days to the Giro – Porta San Giacomo turns pink.
• Theatrical show “Una vita sui pedali”.
• Pink Shop Window Contest.
• Stage presentation evening.
• Screening of the film “Wonderful Losers”.
• Cycling Memorabilia Exhibition 1990-2000.
• Postal Cancellation.
• Gleno Dam Commemoration.

In addition to press releases and managing invitations to the collateral events, LDL planned the schedule for the presentation evening and produced the videos and slides for it.