A dedicated press event celebrating Made in Italy, designed for the iconic cycling brands we represent: Selle Italia, Campagnolo, and Santini.

Over the course of three days, journalists visited the brands’ headquarters and manufacturing facilities, enjoyed guided rides, and experienced authentic Bergamo cuisine through curated food tastings. Each participant was provided with a KASK helmet for the event.

This unique press trip demonstrated the value of working with a PR agency specialized in the cycling industry, fostering effective collaboration between complementary brands. We managed every aspect of the project—from concept development and logistics to invitations and media relations—while coordinating product testing, conducting interviews, and supporting the publication of articles and social media stories.

The result was consistent storytelling, flawless execution, and maximized media visibility across international markets.