Client: GORE WL Workwear
Date: Septmber 2018 – Spring 2019
Maximum freedom of movement and total protection from the elements: A challenge that WL Gore & Associates, a leading company in technical fabrics has faced with the “GORE-TEX Stretch Technology”, an innovative solution that has brought the ‘workwear’ sector the possibility of producing garments with a high elastic component in the areas of greatest need. A fabric that has been used for the uniforms of the Local Police Forces in Italy. Especially after the International Police Training System, an association that is dedicated to the specialized training of Police personnel, tested the fabric for over two years. The company has collected the information from numerous practical demonstrations to create a Case Study to be shared with the Italian media, based on true testimonies backed up with photos and videos. An analytical job that WL Gore in turn got international recognition for its work.
PROJECT
The comfort grows
PRODUCT
Gore Stretch Technology
DISCIPLINE
TYPE OF EVENT
WHERE
Golf Club “Le Fonti” in Castel San Pietro Terme (BO) – Italia
TARGET
B2B
COUNTRIES INCLUDED
Italia, Europa
PARTNER
Kaama and Jolly Scarpe
PEOPLE INCLUDED
FOLLOW UP
Best clipping
NUMBERS
10 articles in the top magazines from the sector