Put the brakes on!

Client: BLUBRAKE
Date: 22 – 23 October 2019

A visit to the company headquarters to experience first-hand a new technology. Journalists from Italy, the UK and Germany visited the BluBrake headquarters, the company that developed and patented the first and only ABS system for light electric vehicles (the Anti-lock Braking System). Guest were able to test the BluBrake ABS system for the first time and it’s the only product in the world that is totally integrated into the chassis. The guests could see for themselves the safety on the road offered by the device. The system is extremely versatile and can be configured on any type of e-bike from city bikes to trekking bikes, mountain bikes and e-cargo bikes.

PROJECT

BLUBRAKE EXPERIENCE

PRODUCT

ABS BLUBRAKE

DISCIPLINE

TYPE OF EVENT

WHERE

Milano – Italia

TARGET

B2B/B2C

COUNTRIES INCLUDED

Italia, Regno Unito, Germania

PARTNER

Crescent, Bulls, Polartec

PEOPLE INCLUDED

  • Staff: 3
  • Journalists: 9

FOLLOW UP

Best clippings

NUMBERS

All journalists have published articles in all the various ways possible: printed, on the web and also with videos on youtube channels and on newsfeeds on social networks.

Photogallery

Press review

CONDIVIDI QUESTO PROGETTO