The trees take centre stage.

Client: CARINZIA TOURIST OFFICE
Date: 23rd May 2019

In the autumn of 2019, the Swiss artist Klaus Littmann signed his piece of artwork named “For Forest”. It was a temporary piece of artwork with which he collected 299 trees and placed them inside the  Wörthersee stadium in the city of  Klagenfurt in Carinzia (Austria). The aim was to raise awareness of the relationship between man and nature. A project with a strong emotional impact that has transformed the artist Max Peinter’s graphic artwork “The Unending Attraction of Nature” into realty. It was the largest art project ever staged in Austria in a public space and got international media coverage in more than eighty countries worldwide. In Itay, the presentation to the media was done with particular attention to detail: the choice of the location capable of conveying the perception of a forest with simultaneous translations and personalized interviews with the man himself, the creator of the masterpiece.

PROJECT

Press conference for ‘For Forest’

PRODUCT

A presentation of artwork

DISCIPLINE

TYPE OF EVENT

WHERE

Milano – Italia

TARGET

B2C

COUNTRIES INCLUDED

Italia, Austria

PARTNER

Hotel Magna Pars Suite Milano

PEOPLE INCLUDED

  • Staff: 9
  • Journalists: 23
  • Guest: 7

FOLLOW UP

Social network visibility

NUMBERS

KPI with infographics

Photogallery

Press review

CONDIVIDI QUESTO PROGETTO