Client: CARINZIA TOURIST OFFICE
Date: 23rd May 2019
In the autumn of 2019, the Swiss artist Klaus Littmann signed his piece of artwork named “For Forest”. It was a temporary piece of artwork with which he collected 299 trees and placed them inside the Wörthersee stadium in the city of Klagenfurt in Carinzia (Austria). The aim was to raise awareness of the relationship between man and nature. A project with a strong emotional impact that has transformed the artist Max Peinter’s graphic artwork “The Unending Attraction of Nature” into realty. It was the largest art project ever staged in Austria in a public space and got international media coverage in more than eighty countries worldwide. In Itay, the presentation to the media was done with particular attention to detail: the choice of the location capable of conveying the perception of a forest with simultaneous translations and personalized interviews with the man himself, the creator of the masterpiece.
PROJECT
Press conference for ‘For Forest’
PRODUCT
A presentation of artwork
TYPE OF EVENT
WHERE
Milano – Italia
TARGET
B2C
COUNTRIES INCLUDED
Italia, Austria
PARTNER
Hotel Magna Pars Suite Milano
PEOPLE INCLUDED
FOLLOW UP
Social network visibility
NUMBERS
KPI with infographics
COMeta PRess srl
Via Quinto Alpini 4
24124, Bergamo – Italy
P.IVA 02891050169
Via Quinto Alpini 4
24124, Bergamo – Italy