In the days preceding the Paris-Roubaix cycling race, a company from Milan from the e.Novia group called HiRide who are specialized in the development of adaptive suspension for bikes presented the “eSAS” system (Endurance Smart Adaptive Suspension). The world’s first electronically controlled full suspension. At the event, the company had a ‘Press Test’, journalists from the sector, opinion leaders and influencers were given the possibility to test this innovative product in the most definitive and severe location for the world of cycling: The Arenberg Forest, an iconic point in the famous race on the cobblestones. The outcomes were unanimously positive and in some cases even surprised the users themselves to how good the innovative system works.