Client: JULBO
Datae 30th September 2019
In occasion with the 2019 Trophy of Nations in Finale Ligure in Italy, Julbo requested a Media Event to present the new “Quickshift” mountain bike goggles. After selecting some journalists from the sector, the company welcomed them with a coffee and then went on to the technical presentation of the product. A sample was then given to each guest that was there for an immediate personal test together with some Julbo sponsored athletes and a team of local guides on the trails in Finale Ligure. The company also organized a professional photographer to capture the outing and also provide all the guests with a personalized photo shoot. The event ended with an informal lunch by the sea.
PROJECT
Press Event Quickshift – Trophy of Nations
PRODUCT
Presentation of the Quickshift goggles
DISCIPLINE
TYPE OF EVENT
WHERE
Finale Ligure – Italia
TARGET
B2C, media
COUNTRIES INCLUDED
Italia, Francia, Germania e Ucraina
PARTNER
Julbo
PEOPLE INCLUDED
COMeta PRess srl
Via Quinto Alpini 4
24124, Bergamo – Italy
P.IVA 02891050169
Via Quinto Alpini 4
24124, Bergamo – Italy