See in the dark

Client: JULBO
Datae 30th September 2019

In occasion with the 2019 Trophy of Nations in Finale Ligure in Italy, Julbo requested a Media Event to present the new “Quickshift” mountain bike goggles. After selecting some journalists from the sector, the company welcomed them with a coffee and then went on to the technical presentation of the product. A sample was then given to each guest that was there for an immediate personal test together with some Julbo sponsored athletes and a team of local guides on the trails in Finale Ligure. The company also organized a professional photographer to capture the outing and also provide all the guests with a personalized photo shoot. The event ended with an informal lunch by the sea.

PROJECT

Press Event Quickshift – Trophy of Nations

PRODUCT

Presentation of the Quickshift goggles

DISCIPLINE

TYPE OF EVENT

WHERE

Finale Ligure – Italia

TARGET

B2C, media

COUNTRIES INCLUDED

Italia, Francia, Germania e Ucraina

PARTNER

Julbo

PEOPLE INCLUDED

  • Staff: 1 
  • Journalists: 8
  • Guests: 3 athletes

Photogallery

Press review

CONDIVIDI QUESTO PROGETTO