Cycling is the new in thing for the hotel industry, especially in areas with a strong cycling culture like for example the Val di Fassa in Trentino, Italy. Here the Croce Bianca Leisure & Spa Hotel offers cycling enthusiasts all kinds of different services to enjoy a worry-free cycling holiday. To become internationally known, in addition to the well known routes around the village of Canazei and in the Valley, the hotel invited some journalists from the most commonly known newspapers from around the world for a press trip. Through which it was able to bring to light, in the midst of many similar offers and proposals, the real advantages of the Roadbike package holiday that the hotel offers as well as the integrity of the bike tours offered. The guests who attended, in turn, wrote about their experience in various specially dedicated articles that were generally spread over several pages.