In the summer of 2020, an evening event was organized outdoors at the Sport Hub shop in Lecco, Italy, which is also the Rock Experience clothing brand sales point, to present a short book that tells the story of the “Ragni di Lecco”, the prestigious mountaineering group from Lombard, Italy. For the occasion, the agency organized an introductory press event in which it planned a visit to the headquarters for the journalists from the sector and subsequently a climbing session at a crag with expert mountain guides, while wearing Rock Experience clothing. Following this the journalists took part in seeing the presentations of the new book, which talks about more than seventy years on the wall.