On the 2nd of September 2020, Selle Italia celebrated the 80th birthday of the president Giuseppe Bigolin at their headquarters in Asolo (Treviso, Italy). A corporate event that the agency, as requested by the client, combined the birthday party with the presentation of the new company logo. Many guests were present including several former pro cyclists and Davide Cassani who was at the time the manager of the National Cycling Team.
Six journalist from the sector were also present and the following day a bike tour on the Prosecco hills was organized for them.