The aim of this press trip: Bringing the little village of Arabba with its peculiarities to the international stage. Five European journalists from the sector were invited to discover the culture, traditions, stories, craftsmanship and values from the upper Val Fodom in the Dolomites. Through the participation of the ‘Autumn Version’ of the Sellaronda Bike Day. During the day the journalists that were present were able to take advantage of the road closures to discover the unique scenery that the Dolomites have to offer, UNESCO heritage on the so-called ‘Giro dei Quattro Passi’ (including Campolongo, Gardena, Sella e Pordoi). The village of Arabba’s hospitality made it possible to live the experience on a human scale: clean air, unspoilt nature and zero stress.