Client: GARMIN
Date: 19th may 2022
No more sitting on the sofa watching TV, but a healthy and dynamic place to live: this is the concept of “Casa Garmin”, which, with its products that can be perfectly integrated into any domestic environment can transform your home into its very own personal ‘well-being’ centre. To present this new way of thinking, the company organized a one day experience, divided up into 4 parts: a group yoga lesson, a group meeting with a stylist to discover the latest trends in colour harmony, a “Corporate” lunch with the CEO and another group meeting to discover the concept of the synergy between satellite technology, design and home training. It was a particularly successful event, with thanks to the well calibrated rotation of attendance throughout the day based on the size of the location (Casa Lago) and with a focus on the relevant target group.
PROJECT
“Casa Garmin”
PRODUCT
Smartwatch Venu 2 Plus, Hybrid Watch Lily, Garmin Neo Smart Bike
TYPE OF EVENT
WHERE
Casa Lago, Milano – Italia
TARGET
B2B / B2C
COUNTRIES INCLUDED
Italy
PARTNER
Lago
PEOPLE INCLUDED
COMeta PRess srl
Via Quinto Alpini 4
24124, Bergamo – Italy
P.IVA 02891050169
Via Quinto Alpini 4
24124, Bergamo – Italy