Home fit home

Client: GARMIN
Date: 19th may 2022

No more sitting on the sofa watching TV, but a healthy and dynamic place to live: this is the concept of “Casa Garmin”, which, with its products that can be perfectly integrated into any domestic environment can transform your home into its very own personal ‘well-being’ centre. To present this new way of thinking, the company organized a one day experience, divided up into 4 parts: a group yoga lesson, a group meeting with a stylist to discover the latest trends in colour harmony, a “Corporate” lunch with the CEO and another group meeting to discover the concept of the synergy between satellite technology, design and home training. It was a particularly successful event, with thanks to the well calibrated rotation of attendance throughout the day based on the size of the location (Casa Lago) and with a focus on the relevant target group.

PROJECT

“Casa Garmin”

PRODUCT

Smartwatch Venu 2 Plus, Hybrid Watch Lily, Garmin Neo Smart Bike

TYPE OF EVENT

WHERE

Casa Lago, Milano – Italia

TARGET

B2B / B2C

COUNTRIES INCLUDED

Italy

PARTNER

Lago

PEOPLE INCLUDED

  • Staff: 6 Garmin + 4 LDL
  • Journalists: 48
  • Guests: 2

Photogallery

Press review

CONDIVIDI QUESTO PROGETTO